Diamond T from 1938
The dealership was started as a Diamond T franchise back in the 1930’s. The Diamond REO franchise was purchased by the Scheelers in the late 70’s and became Passaic Diamond REO in the same location. Awarded one of the first UD Franchises in USA, Scheeler Trucks Sales and Service has been in business for over thirty years. The business was established by Spencer B. Scheeler. Alongside his son, Spencer W. Scheeler, the father and son team grew a new dealership into the successful operation it is today. His father retired in 2012 and Spencer W. continues to uphold the philosophy and tradition that he and his father established from the inception of the company.
For Scheeler Trucks it is not about the sale of the truck, but maintaining customer product support long after the sale has been made. Recognized as one of top medium duty specialists in the nation, their dealership has been the recipient of many top ten awards in sales, parts and service.
Scheeler Trucks has maintained a loyal customer with some relationships spanning into a second generation. The company credits these long-lasting partnerships to providing honest and prompt service to all customers. Scheeler Trucks has developed a reputation nationally serving customers throughout the USA and has become synonymous for medium duty specialists.